Cookie Policy

Last Updated: October 26, 2023

1. Introduction and what cookies are

This Cookie Policy explains how LRS ECOM B.V., operating as Vanda Liamo ("Vanda Liamo", "we", "us", or "our"), uses cookies and similar tracking technologies on our website, vandaliamo.com (the "Site"). This policy provides detailed information about what these technologies are, why we use them, and your rights to control our use of them. This policy is designed to comply with applicable US privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the California Online Privacy Protection Act (CalOPPA), and the Virginia Consumer Data Protection Act (VCDPA).

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information to the website owners. Cookies can be "session" cookies (which are deleted when you close your browser) or "persistent" cookies (which remain on your device for a set period or until you delete them).

In this policy, the term "cookies" also refers to other similar technologies that serve a similar purpose, such as web beacons (also known as "tracking pixels" or "clear gifs") and other tracking technologies that may store or access information on your device.

2. Why we use cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Site. For example, we use cookies to remember your preferences, secure your shopping cart, analyze site traffic and performance, and deliver personalized advertising. The specific types of cookies served through our Site and the purposes they perform are described in more detail below.

3. Categories of cookies we use

We classify the cookies used on our Site into the following categories:

Strictly Necessary Cookies

These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for, like shopping carts or e-billing, cannot be provided. They are crucial for the basic functionality of our e-commerce store. You cannot opt out of these cookies as the website cannot function correctly without them.

  • Examples: Our e-commerce platform, Shopify, uses necessary cookies to manage your session, maintain your shopping cart's contents, and facilitate the checkout and payment process. These cookies track your journey through the purchasing funnel to ensure a smooth transaction.

Analytics Cookies

Also known as "performance cookies," these cookies collect information about how you use our Site, like which pages you visited and which links you clicked on. This information is aggregated and anonymized, so it cannot be used to identify you. The sole purpose of these cookies is to help us improve our website functions and understand what content is most useful to our visitors. You can opt out of these cookies via our cookie preference center.

  • Google Analytics: Helps us understand website traffic and page usage.
  • Microsoft Clarity: Provides session recordings and heatmaps to help us see how users interact with our pages, allowing us to identify and fix user experience issues.
  • Propel Replays & Heatmaps: Similar to Clarity, this tool helps us visualize user behavior to optimize site design and functionality.
  • TrackBee, wetracked.io: These are analytics tools that help us track conversions and user journeys to better understand the effectiveness of our marketing efforts.

Marketing Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases, selecting advertisements that are based on your interests. These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. This may constitute "sharing" or "selling" of personal information under certain US state privacy laws. You can opt out of these cookies via our cookie preference center or by enabling the Global Privacy Control signal (see Section 7).

  • Meta Pixel (Facebook/Instagram): Allows us to measure, optimize, and build audiences for our advertising campaigns on Meta's platforms.
  • Google Ads: Used for conversion tracking and remarketing to show our ads to you on other websites after you have visited our Site.
  • Pinterest Tag: Helps us track conversions from Pinterest ads and build targeted audiences for future campaigns.
  • Microsoft Advertising: Enables conversion tracking and remarketing for ads shown on the Microsoft Search Network (e.g., Bing).
  • TikTok Pixel: Measures the performance of our TikTok ad campaigns and helps us reach relevant audiences on the platform.
  • Klaviyo: Used for email marketing and SMS automation. Cookies may be used to track your interaction with our emails and site to personalize future communications.

Customer Service Cookies

These cookies enable enhanced functionality and personalization, such as live chat and help widgets. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, then some or all of these services may not function properly.

  • Help Scout Beacon: Powers our on-site help widget, allowing you to search our knowledge base or contact our support team directly from any page.
  • SmartBot: Enables our automated chatbot functionality to provide instant answers to common questions.

4. Third-party cookies and links to their policies

Many of the analytics, marketing, and customer service cookies on our Site are set by third-party service providers. These third parties may use their own cookies to collect information about your activities on our Site and other sites you visit. We do not control these third-party cookies. We encourage you to review the privacy and cookie policies of these third parties to understand how they use your information.

5. Cookie retention

The length of time that a cookie remains on your device depends on whether it is a "session" or "persistent" cookie.

  • Session Cookies: These are temporary and expire once you close your browser. We use session cookies to manage your shopping cart and checkout process.
  • Persistent Cookies: These remain on your device for a fixed period of time or until you manually delete them. We use persistent cookies for various purposes, with typical durations such as:
    • Preferences: Up to 30 days to remember your choices.
    • Analytics: Up to 13 months to help us understand long-term user trends.
    • Marketing: Durations are set by our third-party partners and can vary, but are designed to support advertising campaigns.

6. How to manage cookies

You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). You can exercise your cookie preferences in the following ways:

  • Our Cookie Preference Center: The easiest way to manage your preferences is through our cookie consent banner and by clicking the "Manage cookie preferences" link, which will be available in the footer of our website. This tool allows you to opt in or out of analytics, marketing, and other non-essential cookie categories.
  • Browser Settings: Most web browsers allow you to control cookies through their settings. You can set your browser to block cookies or to alert you when cookies are being sent to your device. Please note that if you block all cookies (including essential cookies), you may not be able to access all or parts of our Site. Find out how to manage cookies on popular browsers:

7. Do Not Track and Global Privacy Control

Your privacy choices are important to us. Some browsers and browser extensions support privacy signals that can communicate your choices to websites.

  • Global Privacy Control (GPC): We honor Global Privacy Control (GPC) signals. If we detect that you have enabled a GPC signal in your browser, we will automatically treat this as a valid request to opt out of the "sale" or "sharing" of your personal information for the purposes of targeted advertising, as required by laws like the CCPA. This means we will disable marketing and advertising cookies for your browser.
  • Do Not Track (DNT): Some browsers offer a "Do Not Track" (DNT) feature. However, there is no uniform industry standard for recognizing or responding to DNT signals. Therefore, we do not currently alter our practices when we receive a DNT signal. We will continue to monitor developments in this area. Your choices can be managed through our cookie preference center and by using the GPC signal.

8. Children's cookies

Our Site is not intended for or directed at children under the age of 13. In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13 through cookies or any other means. If we learn that we have collected information from a child under 13, we will take steps to delete that information as quickly as possible.

9. Changes to this policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to periodically review this policy to stay informed about our use of cookies and related technologies. The "Last Updated" date at the top of this policy indicates when it was last revised.

10. Contact us

If you have any questions or concerns about our use of cookies or this policy, please contact us using the details below:

LRS ECOM B.V. (operating as Vanda Liamo)
Address: Paxtonstraat 3N, 8013 RP Zwolle, Netherlands
Email: info@vandaliamo.com
Phone: +31 6 2008 1625